Grady Health Foundation

Consulting, Design, Strategy

The Brief

The Grady Health Foundation exists to financially support Atlanta’s¬†Grady Health System in providing world-class medical care to the¬†community.

The Grady Health Foundation started out needing an informational website to show how they support the Grady Health System, and since then has expanded to include information about fundraising events, and a robust e-commerce portal for donations and pledges.

Our Approach

Lunch worked with the Grady Health Foundation on the first four iterations of their website design, including usability testing and implementing tools from Blackbaud for their e-commerce portal.

Lunch also served as the Grady Health Foundation’s principal consultant for all web-related projects (microsites, landing pages, email marketing, etc.) for the past five years, including helping the organization raise over $1 million in donations in conjunction with Delta Airlines, and being responsible for an 81% increase in end-of-year donations from 2013 to 2014 and a 100% increase in the amount of donors.



  • Branding
  • Graphic Design
  • Digital Strategy
  • WordPress Theme Design
  • Blackbaud Implementation
  • Back-End Coding
  • Content Strategy