Consulting, Strategy

The Brief makes social networking and online collaboration smarter, friendlier and free. They do this by offering social networking and collaborative tools like groups, forums, live chats, etc. for their users. Their primary audience is marketing communications managers for mid- to large-sized groups like alumni associations and professional organizations.

Groupsite recently relaunched with a new website and revamped UI for their product, and they want to include a blog to attract marketing communications managers and professionals and share more information about their product.

Our Approach

Lunch was responsible for creating daily, keyword-rich posts for Groupsite’s blog for the first six months of their relaunch, which helped them bring in customers and make improvements for their product based on their feedback.



  • Content Creation
  • Content Strategy