Design, Strategy

The Brief

NIKE US Sports Camps (USSC) mission is to shape a lifelong enjoyment of athletics through high-quality sports education and skill enhancement while consistently exceeding the expectations of their customers.

With summer approaching, USSC needed new MailChimp templates for each of their 17 sports camps.

Our Approach

Lunch worked with NIKE US Sports Camps to create wireframes for the MailChimp templates, several rounds of revisions for mockups, and installation into their MailChimp account with a helpful explainer video to show them how to customize it for each sport.

Lunch also did an analysis of NIKE US Sports Camps current email marketing strategy and provided tips to improve their open and click-through rates for future campaigns.



  • MailChimp Template Design
  • Digital Strategy