The Year of Tea

Branding, Podcasting, Strategy

The Brief

The Year of Tea is a short-burst podcast where a new tea is reviewed each episode. This was the first of Lunch’s 365Projects for 2015.

The goal of this project was to demystify the confusion and marketing buzz around tea and make it an accessible beverage for everyone. Episodes were recorded and released daily, with the length of the episodes being under five minutes.

Our Approach

Lunch was responsible for several parts of this project, including logo design and branding (and other brand objects), copywriting, podcast production, and principal photography. This project was our first foray into food photography.



  • Logo
  • Branding
  • Content Strategy
  • Copywriting
  • Digital Strategy
  • Photography